May 8, 2015 Small Business? Why I think you should strongly consider WordPress for your website CMS

Think!I have worked in online the industry for over 15 years now, and with one or two website designs and builds under my belt, I have seen how development time and costs of website Content Management System’s (CMS) can seriously effect the agility and success of a businesses.

Don’t get me wrong, there are some awesome CMS’s out there, which offer functionality suitable to particular projects but ask yourself weather that project is yours?

Before becoming a Freelance designer and WordPress developer, I spent two years at Blinkbox in London specialising in User Interface design. In laymen’s terms, this means I stopped doing visual design and coding and focussed on the end user and their experiences with user interfaces. During this time I spent a lot of time reading about Lean UX, and learn’t many valuable lessons along the way. The most relevant to this topic is the concept of the Minimal Viable Product (MVP). From the point of view of a website, the MPV is getting the most essential information and features to the end user as quickly as possible. This will teach you one very important lesson – do your customers actually want this product? Design and development should be done as quickly and at low cost, and once the feature is live, observations and can be made based on actual site data as well as anything that might have been learnt from customer support and user observations. If everything goes on to be a massive success, and site use increases, then this is the time to invest on that feature, if not, then make changes fast.

So why does this mean you should consider WordPress for your website CMS? During the past year working Freelance I have repeatably heard the same story of how a client had been sold a CMS solution that is too complicated and expensive for their needs, and then found themselves locked to an agency to make changes because they couldn’t find a cheaper option. These clients have typically fell behind their competition, as they can’t afford to adapt their website to reflect potential changes to the direction their business is going in.

This is where WordPress comes into it’s own. There are literally 1000s of freelance WordPress developers out there, who’d knock together the changes you require in a as little as a day at a fraction of the cost. And to top this, there are countless plugin’s and themes available for WordPress that almost always provide the functionality you might require, and many of these are absolutely free. OK, you might have to make one or two small compromises to what you want, but ask yourself this question, what is more important, getting functionality and information to your users now, or when you can next afford to do so…

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